VISIONWORKS HIGHLIGHTS RUNWAY READY EYEWEAR FOR SPRING/SUMMER ‘18

Top Trends in Eyewear Include Athleisure-Inspired Frames and Iconic Suns

March 27, 2018

SAN ANTONIO - Warmer weather is on its way, and that means opting for lighter, airy fabrics, adding pops of bold color, or incorporating a unique flair to punch up our wardrobes. For spring/summer 2018, Visionworks is giving trendsetters the means to up their style game with the season’s hottest trends, which include crystal clear looks, frames with an athletic influence, iconic suns, and universally flattering hues.

"Versatility is always top-of-mind for consumers and our customers love investing in frames that go the extra mile," said Amy Johnson, Director of Merchandising, Visionworks. “This spring, it’s anything goes – we’re seeing trends run the gamut from vibrant colors to colorless and details ranging from lavish crystal embellishments to iconic staples."

SS ‘18 Eyewear Trends Include:

For All:

Crystal Clear: Sheer, skin-revealing fabrics are one of the hottest trends to come out of SS ‘18 New York Fashion Week. This popular trend carries over to eyewear – making transparent frames a universal option to complement any attire and skin tone.

Style Icons: For the style icon who’s always on point, wayfarers, aviators, and clubmaster shapes remain the classic choice. Proven to withstand the test of time, these frame shapes can throw back to just about any decade since they were first on the fashion scene in the 40s and 50s. Whether he likes to keep it simple or she prefers that quintessential look, these timeless silhouettes will remain a wardrobe staple for years to come.

For Him:

Stay Sporty: Athletic-inspired style continues to be a prominent trend for the upcoming season. Whether he’s lounging or running around town, he can don a pair of Nike athleisure frames with spring’s most comfortable (and fashionable) pieces, including track pants and hoodies.

For Her:

Ultra Violet: Add a splash of color to the standard day-to-day uniform. Mysterious and powerful, rock the provocative Pantone Color of The Year in frames rich with purple undertones that are sure to turn heads.

"Whether you choose frames created by top designers or Visionworks’ exclusive proprietary styles, a new addition to your spring/summer accessories won’t hurt your wallet," added Amy.

Visionworks carries quality national and exclusive brands at a value customers appreciate. National brands such as Ray-Ban, Nike, Guess, Lacoste, L.A.M.B., Penguin, Cole Haan, Armani Exchange, bebe, BCBGMAXAZRIA, Vera Bradley, Anne Klein, Calvin Klein, Candies, Diane von Furstenberg, Gant, Kate Spade, Nine West, Zac Posen and Perry Ellis are all available online and in many stores nationwide. Exclusive brands include Chelsea Morgan, Salsa, Robert Mitchel, Alberto Romani, Indi and Raycers.

At more than 700 Visionworks locations nationwide and at Visionworks online, you'll find the right frames at the right price. To shop SS’18 fashion trends from some of your favorite designers and affordable styles, visit visionworks.com/newarrivals and get them delivered straight to your door.

About Visionworks

Visionworks is a leading provider of eye care services with more than 700 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing our customers with an exemplary and unrivaled shopping experience with high quality products and services at the best possible value. All of our stores offer the largest assortment of frames in the industry with an average of 2,000 pairs per store. This includes famous fashion brands, like Ray-Ban and Nike, as well as our own exclusive brand frames, like Salsa, Chelsea Morgan, and Robert Mitchel. Visionworks also sells eyeglasses and contact lenses online on visionworks.com. For more information about Visionworks, visit www.visionworks.com.