Visionworks Announces Spring/Summer 2017 Top Trends in Eyewear

New Brands for Men include Calvin Klein, Cole Haan, Columbia, and Dragon

April 18, 2017

SAN ANTONIO – For spring/summer 2017, Visionworks captivates customers with vibrant seasonal styles and edgy suns. This SS’17 promises to be filled with fresh color combinations with a unique blend of materials and details. From a touch of gold to a splash of green, customers can transform their look with eyewear as vibrant as the season.

"Spring and summer are lush seasons with vibrant design. Customers can easily liven up their SS’17 style with fresh seasonal frames and dramatic, statement suns, without dramatic prices. For men, vintage-inspired details with mixed materials are a must this season,” said Sue Hopeman, Chief Merchandising Officer for Visionworks. “For women, gold details are everywhere and are an essential to everyday style.”

Visionworks is also excited to kick off spring 2017 with a designer frames expansion to popular men’s lines including Calvin Klein, Cole Haan, Columbia and Dragon. "At Visionworks, we are proud to offer the widest selection of frames in the industry," said Jim Eisen, President of Visionworks and CEO of HVHC. "Our recent expansion of designer frame collections will provide our male customers with an even greater variety of designer options."

Visionworks Top Trends in Eyewear for Spring/Summer 2017:

For the Guys:

  • MIX IT UP WITH A METAL NOSE BRIDGE - With mixed materials trending, it is no surprise to see a metal nose bridge making a statement for men during SS’17.

For the Ladies:

  • GOLD DETAILS - For a luxe feel this SS’17, fashionistas can pair their favorite spring styles with a full gold frame or minimal gold details.

For all:

  • DARE TO GO GREEN - Announced by Pantone as color of the year for 2017, green is your new neutral - go all green for a bold statement or opt for a green accent for a subtle touch.
  • BE BOLD WITH ANGULAR SUNS - From sharp square shapes to boxy-cat eyes, angular suns accent the boldness of your SS’17 style.

Click here to see these frame trends come to life in the Visionworks SS’17 Fashion Lookbook.

Visionworks carries quality national and exclusive brands at a value customers appreciate. Exclusive brands include Chelsea Morgan, Salsa, Robert Mitchel, Alberto Romani, Indi and Raycers. National brands such as Ray-Ban, Guess, Guess by Marciano, Nike, Armani Exchange, Bebe, BCBGMaxazria, Vera Bradley, Anne Klein, Calvin Klein, Candies, Converse, Diane von Furstenberg, Diesel, Gant, Harley Davidson, Kate Spade, Nine West, O’Neill, Zac Posen and Perry Ellis are all available online and in many stores nationwide.

At more than 700 Visionworks locations nationwide and, now, at Visionworks online, you’ll find a Better You. To shop SS’17 fashion trends from some of your favorite designers and affordable styles, visit and get them delivered straight to your door.

About Visionworks

Visionworks is a leading provider of eye care services with more than 700 optical retail stores in 41 states and the District of Columbia. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. All of our stores offer famous fashion brands and our own exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at many locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit