LONGCHAMP AND NEW EXCLUSIVE BRAND, OTIS+GREY, HIT VISIONWORKS SHELVES JUST IN TIME FOR FALL

July 16, 2018

SAN ANTONIO, TX - As trendsetters everywhere prepare to change out their wardrobes for fall, one of the easiest ways to update their style is with a pair of fashionable frames. This season, Visionworks is excited to announce the launch of two new brands.

The first is Visionworks' exclusive new line, OTIS+GREY, made for millennials and the millennials at heart. The second, hails from Parisian fashion house, Longchamp, inspired by details from the brand's emblematic bag collection.

OTIS+GREY, which launched July 2, is ideal for those seeking a nostalgic look that maintains a modern energy. Conceptualized and designed by Visionworks' product development team, the brand was inspired by eyewear styles and accessory trends seen on the streets of New York. The brand thrives on vintage vibes and consistently utilizes unique colors and timeless designs resulting in an eyewear line that is both contemporary and classic. Bringing this New York street style to the masses, Visionworks selects home state Texas natives, Haley Halter and Brad Williams, to debut the new exclusive OTIS+GREY brand.

"Our new OTIS+GREY line features retro rounds that continue to take center stage in eyewear this season," said Amy Johnson, Director of Merchandising, Visionworks. "And, for those who live lavishly, adding a touch of luxury is easy by sporting Longchamp's French designs. They're the perfect blend of elegance and opulence."

Longchamp was founded more than 70 years ago, serving as the epitome for Parisian style. The brand added eyewear to their collection in 2017 and beginning July 15, Visionworks will be among the first national retailers to bring prescription Longchamp glasses to faces across the U.S. in-store and online.

“We're proud of the direction our product assortment is moving in – adding new, innovative proprietary brands, like OTIS+GREY, and well-known designer brands, like Longchamp, to our current offering provides even more options for our customers to find the right frame for their face shape,” said Peter Bridgman, CEO, Visionworks. "We love offering our customers fashionable and affordable choices that won't break the bank.”

To shop OTIS+GREY, Longchamp and more fall fashion trends from your favorite designers with affordable styles, visit visionworks.com and get them delivered straight to your door.

About Visionworks

Visionworks is a leading provider of eye care services with more than 700 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing our customers with an exemplary and unrivaled shopping experience with high quality products and services at the best possible value. All of our stores offer the largest assortment of frames in the industry with over 1,500 unique pairs per store. This includes famous fashion brands, like Ray-Ban and Nike, as well as our own exclusive brand frames, like OTIS+GREY, Salsa, Chelsea Morgan, and Robert Mitchel. Visionworks also sells eyeglasses and contact lenses online on www.visionworks.com.Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.