VISIONWORKS REVEALS LOOKS THAT STAND OUT FOR FALL 2017

Top Trends in Eyewear Include Thin Wire Frames and Candied Gem Tones

August 29, 2017

SAN ANTONIO - With the change in weather comes opportunities for making daring new fashion statements including wearing distinctive shapes, vibrant colors and stylish options sure to enhance any outfit. Fall 2017’s hottest trends are all about looks that stand out - from thin metal frames to extreme cat eyes - these styles make eyewear an essential accessory for the upcoming season and beyond.

"With minimalism’s impact on fashion, art and home décor this season, the ‘less is more’ mindset transitions easily into eyewear. However, simplicity doesn’t necessarily mean a lack of color, as we see a shift from neutrals to bold colors surfacing in eyewear,” said Sue Hopeman, Chief Merchandising Officer for Visionworks. “Whether you choose a 70’s inspired metal frame or a punchy acetate number – either style is sure to turn heads and they both make refreshing your look for fall easy.”

Visionworks Top Trends in Eyewear for Fall 2017

For All:

FINE LINES - Whether in the office or out on the town, thin wire metals pair with interesting acetates and easily transition from professional to sleek. For those interested in a more subtle option, a mix between thick acetate and thin wire is spot-on. For those feeling bold, opt for an eye-catching full thin wire frame.

For the Guys:

MASCULINE MATTE FINISHES - Bold matte finishes pair well with masculine styles. From pantsuits to sweat suits, matte finished frames are fashion-forward. Subtle textures can add a touch of elegance and refinement to everyday style and give eyewear depth. Mixing shiny and matte finishes can bring a modern sophistication to every man’s face.

For the Ladies:

CANDIED GEM-TONES - Fall ’17 sees a shift from neutrals to bolder colors, so it’s no surprise to see pops of color make an appearance this season. The sugary, transparent plastic of candied gem-tones make a bold statement and infuse fun into any wardrobe, creating a playful on-trend look.

EXAGGERATED CAT EYE - Cat eye frames are like the little black dress – classic and timeless. Cat eyes in bright colors are sure to turn heads, while a classic black adds a touch of elegance. Exaggerated cat eye frames are graceful and bold and add a dash of flair to any fashions this fall.

“Whether our customers shop with us in-store or online, Visionworks offers unique frames for every face shape,” added Hopeman. “We’re proud to have the largest assortment of frames at the right price, and look forward to being an essential stop for seasonal eyewear this fall.”

Click here to see these frame trends come to life in the Visionworks Fall ’17 Trends Lookbook.

Visionworks carries quality national and exclusive brands at a value customers appreciate. Exclusive brands include Chelsea Morgan, Salsa, Robert Mitchel, Alberto Romani, Indi and Raycers. National brands such as Ray-Ban, Guess, Guess by Marciano, Nike, Armani Exchange, Bebe, BCBGMaxazria, Vera Bradley, Anne Klein, Calvin Klein, Candies, Converse, Diane von Furstenberg, Diesel, Gant, Harley Davidson, Kate Spade, Nine West, O’Neill, Zac Posen and Perry Ellis are all available online and in many stores nationwide.

At more than 750 Visionworks locations nationwide and, now, at Visionworks online, you’ll find a Better You. To shop fall 2017 fashion trends from some of your favorite designers and affordable styles, visit visionworks.com/newarrivals and get them delivered straight to your door.

About Visionworks

Visionworks is a leading provider of eye care services with more than 700 optical retail stores in 42 states and the District of Columbia. Whether in-store or online, Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. We offer famous fashion brands and our own exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction both in store and online. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at many locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at visionworks.com. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.